VIP PROGRAM™ is a suite of 3 seperate educational programs designed to give fitness business entrepreneurs systems and tools to grow their business.
The complete suite needed an overarching brand that visually represented the increase in value as the business owners progressed both with the company and their own personal growth.
Emblems were chosen to represent exclusivity and position the brand as a badge of honor. The squares represented the company’s concept of stages. VIP FAST-TRACK™ is stage 3, VIP ACADEMY™ is stage 4, and VIP PRO™ is stage 5.