For 2 years I was the primary designer for Lennar Orlando, the largest homebuilder in all of Central Florida. Everything from specialized logos used nation-wide, to flyers, to newspaper ads, and email design and development were created.
Staying dedicated to the brand is always my primary objective. Monotony in the real estate design space is fighting the real-estate market's growing need for starbursts and giant price tags with elegant, effective design. Cool clean colors, effective communication, and a splash of fun and humanity were the cornerstones of the brand.