MM Development wanted to brand Inokonomics, a program which processes files and edits them to enable printers to print more efficiently.
The logo was inspired by a combination of an ink drop and the recycling symbol. The colors are pulled from CMYK, with yellow being enforced in the branding, and white-space is used in branding elements to enforce sustainability. Digital infographics are colorful and bold to encourage attention in an online landscape and increase engagement on social media. Basic mock-ups and inspiration for the mobile application was also created.