AUTO-CLOSER® is an online program designed to give personal trainers who are just starting out systems and tools to grow their business.
The program needed a solidified brand, online member’s area, a front-facing site, digital advertisements, and a digital workbook to aid in learning. Digital advertisements and the front-facing site were optimzed based on A/B testing and user experience tests. The member's area was custom-built and modified based on user feedback. Consideration was taken in both making an eye-pleasing design and an effective lead and prospect funnel.